How we got here
Twenty-five years ago, we started building learning software with a simple conviction: that great education shouldn't require a big budget, a technical team, or a six-month implementation project.
For a long time, we tried to serve everyone: public education, corporates, government agencies, franchises, and training providers. We got good at a lot of things, but the product was growing in every direction. So did the complexity. And somewhere along the way, we drifted from the thing we cared about most.
In 2010, we entered our first client partnership with the New Zealand Food and Grocery Council, who are still with us today. In 2020, we decided associations were where we wanted to focus our efforts.
It wasn't a pivot driven by market research or a consultant's recommendation. It came from looking honestly at where we were doing our best work, where our customers were getting the most value, and where the problem we cared about, making education genuinely accessible for mission-driven organizations, was most acute.
Associations sit at the intersection of everything we believe in. They exist because a group of people decided their profession, their industry, or their community was worth organizing around. They run on purpose, not profit. And for most of them, education isn't a nice-to-have, it's the core of what they offer their members and the world.
We're not a big company. We're based in Auckland, New Zealand, with customers across Australia, New Zealand, North America, and Southeast Asia. Our customers love us because we always happy to meet, we understand your mission, and we genuinely care whether your members are engaged with your learning.
That hasn't changed in over 25 years. It won't.
Adrian (AJ) Sallis
CEO
AJ is the driving force behind the association strategy. He spends most of his time talking to association leaders, thinking about where the learning industry is heading, and making sure Intuto stays ahead of it. He believes deeply that associations are an underappreciated force for good, and that the right technology in the right hands can help them punch well above their weight.
Richard Warren
Executive Director & Board Chair
Richard co-founded Intuto and has been building it alongside AJ since the beginning. His fingerprints are on everything from the earliest product decisions to the culture the team lives by today. He's the kind of person who has seen every cycle the industry has been through and still gets genuinely excited about what comes next.
Caitlin Tennant-Brooks
Head of Customer Success
Caitlin has looked after Intuto's customers since 2020 and probably knows your platform better than you do. She's the person association teams call when they're stuck, when they're launching something new, or when they just want a straight answer. Her approach is the same every time: patient, thorough, and genuinely invested in your success.
Aaron Leggett
Principal Product Architect
Aaron has been leading the team that writes the code powering Intuto since 2016. He's the reason the platform is as stable, fast, and well-architected as it is. He cares about doing things properly rather than quickly, which is exactly the disposition you want in the person responsible for a platform that tens of thousands of learners rely on every day.
Gary Peebles
Head of Product & Operations
Gary has been part of Intuto for 25 years and keeps the engine running. He's the person who turns strategy into reality, managing product direction, operations, and the thousand decisions that have to go right for customers to have a seamless experience. If something works well at Intuto, Gary's usually involved.
Fran Berry
Head of Learning & Development
Fran brings 15 years of learning design experience to the team and leads the content services that set Intuto apart from every other LMS. She and her team are the reason associations can hand over a folder of PDFs and webinar recordings and get back a polished, engaging course. She holds a deep conviction that good instructional design changes what people are actually able to do, not just what they know.
What We Came Up With
Recognising the opportunity and with a background in both technical and material construction perspectives, Intuto was able to dig into the specifics of organisational needs in this space. It became apparent that integrating course development, deployment and reporting in a single mobile ready platform that didn't require specialist skills to operate was what most organisations, large and small were looking for. As well, organisations wanted a fixed monthly fee and the flexibility to add as many users and courses as necessary to meet their needs.
The new Intuto platform was developed on these principles from the start.
How We Are Different
With the combination of authoring and delivery in a single platform, small and mid sized organizations in particular now have a solution that in the past would have been beyond their capability and financial reach. Simple, low cost, flexible. That's the promise.
But not every organization wants to divert their people away from day to day business to build online courses. We recognize this and provide a simple solution. We'll build your courses for you using your materials and will help you share them with your users. No other online learning platform comes anywhere near this type of support.
A wraparound, online training service that's built for modern organizations, accessible whenever and wherever you need it.
Intuto - online learning made simple.
