AI for Associations: 5 Practical Ways to Start Using AI in Your Learning Content

The term "Artificial Intelligence" (A.I.) is everywhere, but for busy association professionals, it can sound more like a complex, expensive distraction than a helpful tool. The good news? You don't need a team of data scientists to start leveraging AI to improve your e-learning for associations. In fact, with the right approach, AI can become your most valuable assistant, helping you create more engaging content in less time, which is crucial for associations that may lack the time or resources to do so on their own.

The key is to think of AI not as a replacement for your expertise, but as a partner that can handle the repetitive tasks, allowing you to focus on strategy and member value.

Here are five practical ways you can start using AI today:

1. Brainstorm and Outline New Courses

Staring at a blank page is a huge time-waster. Instead of trying to create a course outline from scratch, use a simple AI tool to generate ideas.

• How it works: Provide a prompt like, "Generate a 5-module course outline for an introductory webinar on 'Financial Best Practices for Non-Profits'."
• The Benefit: In seconds, you'll have a structured outline that you can refine. This overcomes writer's block and ensures you cover all the essential topics your members need.

2. Draft Engaging Quiz and Assessment Questions

Writing good quiz questions is harder than it looks. AI can instantly generate a variety of question types (multiple-choice, true/false, short answer) based on your course content. This reinforces learning and helps you build out your online certification platform for associations.

3. Write Marketing Copy to Promote Your Courses

You’ve built a great course, but now you need to get members to sign up. Use AI to write compelling promotional copy. Studies show AI can significantly improve marketing productivity.¹

• How it works: Give it a prompt like, "Write a 3-part email sequence to promote a new online course about leadership skills for our members."
• The Benefit: This saves you hours of copywriting time and helps you craft messages that resonate with your members' goals, ultimately helping to create new revenue streams.

4. Create Summaries and Key Takeaways

To enhance member value, it's great practice to provide concise summaries of your learning content. Simply paste the transcript of a webinar or the text from a course module into an AI tool and ask it to produce a bulleted list of key takeaways. Members love having a quick reference guide to review what they've learned.

5. Personalise Learning Path Suggestions

While this is a more advanced step, the right user-friendly LMS can leverage AI to suggest relevant content to members based on their past activity or job role. This creates a more personalised and engaging experience, making your educational offerings feel less like a catalogue and more like a curated development journey.

AI doesn't have to be intimidating. By using it for these practical, time-saving tasks, you can free up your team to focus on what truly matters: delivering incredible value to your members.

Ready to see how a truly user-friendly LMS can help you streamline learning and amplify results? Schedule a personalised demo of Intuto today.

References:
McKinsey & Company. (2023). The economic potential of generative AI: The next productivity frontier. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier