I recently attended a webinar where Dr Carmen Simon (www.reximedia.com) discussed how you could 'apply brain science’ to control the 10% of what audiences remember of presentations (they will forget 90% of what you present).
From a learning design point of view, are you clear about the key messages you want your participants to remember?
- Is the information presented in a memorable way?
Dr Simon provided the example of breaking a pattern the audience learned to expect.
- Is there enough context to ensure memory traces?
Less is not always more.
- Did you use repetition in a purposeful manner – not just for the sake of it?
Finally, are you and your audience clear about what they should or could DO with the information provided?
Challenge: Based on the questions above, interview some of your participants to find out whether you know your 10%.