Don't Just Host a Webinar, Sell a Course: Turn Live Events into Evergreen Revenue

Your association hosts fantastic webinars. Your members show up, they learn, and they engage. But what happens a week later? That valuable content, and all the effort that went into it, is often lost to a recording library, rarely to be seen again.

It's time to stop thinking of webinars as one-off events and start seeing them for what they are: the foundation of an evergreen revenue stream. Repurposing content is a cornerstone of modern content strategy, allowing you to maximize the value of every piece you create.^[1] By turning your live events into polished, on-demand courses, you can monetize association content long after the live Q&A is over.

Using an online course platform for associations, you can transform your best content into valuable assets that support your continuing education for associations program and help create new revenue streams 24/7.

Here’s how to do it in three simple steps:

Step 1: Edit and Enhance Your Recording

A raw webinar recording is not a course. To create a professional product, you need a little post-production polish.

• Trim the fat: Cut out the first few minutes of small talk and any awkward pauses. Get straight to the value.
• Add production value: Insert title slides with your association's branding, add lower-third graphics to introduce speakers, and break the video into shorter, digestible chapters or modules. This is where a full-service partner with content conversion services can do the heavy lifting for you.

Step 2: Add Interactive Learning Elements

Watching a video is passive. Learning is active. To transform your recording into a true learning experience, you need to add interactive elements.

• Insert knowledge checks: Add short quizzes or polls throughout the course to reinforce key concepts.
• Include downloadable resources: Attach the presentation slides, a checklist, a workbook, or a list of supplementary reading materials. This adds tangible value and helps members apply what they've learned.
• Create a final assessment: A simple, graded quiz at the end can be used to award a certificate of completion, which is essential for members tracking professional development credits.

Step 3: Package and Promote as a New Product

This is no longer "last month's webinar." This is a premium, on-demand course.

• Give it a compelling title: Instead of "Webinar Recording: Marketing Trends," call it "The Modern Marketer's Toolkit: A Self-Paced Course."
• Set a price: Price it based on the value it provides. Remember, members are paying for the convenience and the enhanced learning experience.
• Promote it: Market it to members who couldn't attend live and feature it in your onboarding sequence for new members.

By following these steps, you can build a rich library of educational content that serves your members and generates revenue around the clock, maximizing the ROI of every single event you run.

Want a partner to handle the conversion for you? Let's talk about how we can turn your best webinars into polished, revenue-generating courses. Schedule a demo today!

References:
1. Semrush. (2022). What Is Content Repurposing? How to Do It the Right Way. https://www.semrush.com/blog/what-is-content-repurposing/