Laying the Foundation for Success: The Critical Analysis and Planning Phase

Embarking on the journey of online education for your association is an exciting prospect, brimming with opportunities to engage members, expand reach, and generate new revenue streams. However, like any successful venture, it begins with a solid foundation. This brings us to the first crucial phase in our roadmap...

Analysis and Planning

Before you even think about creating your first online module, taking a step back for thorough analysis and planning is paramount. This phase is about understanding your current landscape, defining your aspirations, and charting a clear course forward. It’s about asking the tough questions and gaining a deep understanding of your association's readiness and your members' needs.

Consider these key questions during your self-assessment:

1. How well do our current offerings align with our mission and member needs?

This delves into the heart of your association's purpose. Are your existing programs truly serving your members? Where are the gaps? Online education can be a powerful tool to bridge these gaps, offering specialised knowledge or broader accessibility.

2. What are our revenue goals for online education?

Establishing clear financial objectives is essential for sustainability and growth. Are you looking to supplement existing revenue streams, create a new profit center, or offer online education as a value-added member benefit? Defining these goals will influence your pricing strategies and the resources you allocate.

3. What technology infrastructure do we have in place?

Be realistic about your current technological capabilities. Do you have staff with the necessary technical skills? What existing software and hardware do you utilize? Understanding your infrastructure will inform your LMS selection and any necessary upgrades.

Build a strong foundation for success

Laying this groundwork through careful analysis and planning is not just a preliminary step; it's the bedrock upon which your entire online education programme will be built. It ensures that your efforts are focused, aligned with your mission, and strategically positioned for success. Without a clear understanding of your starting point and your desired destination, the journey ahead will be far more challenging.

At Intuto, we're here to support you every step of the way. Download our Online Education Roadmap to start transforming your association's education offerings today.