Did you know that 58% of the best results for content marketing in the previous 12 months were created by webinars and online courses?
Many associations are using webinars to reach their members and share valuable content be it industry updates or education, but not all of them are getting the most out of their webinar recordings.
You've put a lot of time and effort into creating your webinars, so you want to make sure that they have maximum impact. But how can you do this?
Fortunately, some tried-and-true best practices for recording and repurposing your webinars will help you get the most out of your content. Keep reading and we'll show you how to repurpose webinars!
On-Demand Gated Webinar
On-demand gated webinars are an incredibly powerful marketing tool and are becoming increasingly popular amongst associations of all sizes. Gated webinars allow associations to share valuable pieces of content behind an opt-in form, allowing them to capture the details of potential members and monitor engagement of existing members.
When people watch your webinar, they learn something new. They also get special offers, discounts, and gifts that they can't find anywhere else. Having a webinar will make more people interested in what you are selling and help you find interested customers.
Transcription and Blog Posts
A transcription is a valuable tool when it comes to repurposing audio for the written word. By taking your audio files from your webinar and transforming them into text, you can easily create thought-provoking blog posts with great visuals that add value. These can be great additions to your newsletters.
This helps to expand your reach by connecting with those who could not attend the live broadcast or are in different time zones. You can make sure that everyone you want to engage with has access to the same great content no matter where they are or what language they speak!
Video Clips and Social Media Posts
Video clips on social media can be fun to watch and get people's attention. If you want to share something from a presentation or webinar, it is good to make shorter videos that show the best parts. That will make sure people watch the whole thing.
By framing an interesting quote or quick summary within the short video clip, you can create a post that will draw in viewers. Not only are these video clips fun and engaging but they also provide concise information to a wide audience.
Email and Newsletter Content
Email marketing and newsletter content is an integral part of any online marketing strategy, and webinar recordings can be a great source for content ideas. Use summaries or highlights from the recording as subjects to create engaging content for your email list. Include quotes from the speakers for text material and visuals like images or videos to make reading the emails more attractive.
You can learn more by clicking on webinar recordings, fact sheets and brochures. It may take a little bit of time to get started but webinars will give you lots of interesting information for your email list!
Reuse Your Presentation Slides
Reusing your presentation slides is a great way to get multiple uses out of them. Taking advantage of the right resources, you can easily transform your slides into various forms that have unique and effective applications for your business. For example, you could share them with your followers on social media or use them as an email campaign attachment.
Additionally, you could construct an infographic or generate a PDF from the slides to use as a lead magnet for prospective customers. Either way, repurposing your presentation slides is guaranteed to lead to an increase in productive outcomes.
Webinar Roundups
Creating a webinar roundup is a great way to leverage topical content efficiently. Not only will this type of approach help you reach larger audiences with the same reliable content, but it also serves the purpose of creating opportunities for lead generation and SEO optimization.
With just a few tweaks of the existing content, you can create a helpful resource that provides invaluable backlinks and visibility to new eyes on the subject matter. Most importantly, you will have saved yourself time while delivering maximum productivity simultaneously!
Audio Podcasts and Audio Files
Creating audio files for business is rapidly becoming one of the most popular ways to reach an audience. By turning any webinar recordings into downloadable audio tracks, you can maximize your content’s reach. You can then further that reach by syndicating on major podcast platforms like iTunes, Stitcher, and Spotify, which are visited daily by millions of dedicated listeners.
Platforms can help your business be known and help people get your content right away. Audio files are a great way to share information, and they don't cost much. The audio files are like sound bites, which are good for product info, interviews, and other kinds of content.
Ebooks and Whitepapers
You can make your webinar more than just a presentation. Create an ebook or whitepaper to give more information about the topics you talked about in the webinar. This way people can get even more details.
If you want more people to read your stuff, you can make longer pieces. People can then share it with even more people. If you want to make money from webinars or let more people learn from your ideas, then creating an ebook or white paper is a good idea!
Worksheets and Cheat Sheets
A great way to extend your webinar to create long-term engagement and learning is to have a follow-up resource. Worksheets or cheat sheets allow you to provide users with practical applications, tips, tricks and resources related to the topics discussed in the webinar.
They can be useful reminders of what was covered in the session and it also gives them an outlet to explore more information on their terms. These materials can be easily distributed digitally so that people can access them anytime during or after the webinar and make it much easier for them to give feedback or apply what they learned.
Live Q&A Sessions
Q&A sessions are useful for speakers and presenters who want to make their webinars better. They give the speaker a chance to talk more with viewers, find out what they think, and go further into topics.
During the webinar, ask people questions. This helps you get answers to any concerns they might have and makes it easier for everyone to learn.
When you talk to people, find out what they want to know. That way you can make sure everyone understands and feels heard and important. Ask questions and have conversations with them. This will help get more interest in the topic.
Lead Magnet Material
You can even slice your webinar up and use the separate pieces of content into gated content that people will need to subscribe to watch. This approach can be used to create a lead magnet, which is an invaluable asset for any business looking to grow its customer base.
By converting your webinar into pieces of gated content you can generate leads quickly and easily while providing your audience with helpful resources in return. It's also really easy to do. All you need is video editing software and the will to get started!
Coaching Material
You can use your webinar material to create coaching materials. This could include tutorials, guides, and courses based on the topics covered in the webinar.
These types of materials are perfect for businesses that want to offer more than just a one-time experience. It allows users to dig deeper into a subject matter and understand it. Plus, they can be sold to generate added revenue for your business and offer more value-added services to your customers.
Online Courses
More people are wanting to learn online. Online courses help associations share knowledge with their members. They can show more complex ideas in an organised way. They can also break their material down into small lessons and change them quickly without starting over again.
You can convert your webinars into an online course with extra resources and materials. People will be able to learn at their speed. This could be a new source of revenue and help you engage more members than a stand alone webinar. If you would like to see examples of how Intuto has helped other associations convert their webinars book an in person demo.
Repurpose Webinars with Ease
With these tips, you can repurpose webinars with ease and get more value from webinars than ever before! When you convert webinars into online education can help you reach new audiences, generate more leads and sales, and get more mileage out of the material you've already created.
If you're interested in repurposing your webinar content into online courses, consider using a Learning Management System (LMS like Intuto. Our platform can help you create detailed training to support your webinars and our content production team can take your existing webinars and convert them into interactive e-learning.
If you need help with association member training, we can help. Meet with us for our complete learning management software solution today.
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