4 min read
AJ: Apr 5, 2023 1:03:28 PM
Webinars are a low-cost and effective way for an association to reach and engage their member or non-members. However, a few tricks and tips will help improve engagement and attendance rates when recording webinars. This includes planning attractive...
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5 min read
Companies that invested in formalised training experienced 24% higher profits than other companies. If you want to train employees or others involved...
2 min read
AJ: Mar 7, 2023 3:13:59 PM
In recent years, professional associations have faced a variety of challenges, ranging from technological changes to a shift in societal values. As...
2 min read
AJ Sallis: Feb 10, 2023 12:47:25 PM
Creating deep engagement with your member base is essential for building a strong and loyal community around your association. On the other hand,...
2 min read
AJ Sallis: Jan 27, 2023 12:42:51 PM
Associations and not-for-profits play a vital role in communities around the world, serving as advocates, educators, and providers of services and...
2 min read
Miley Dowing: Jan 12, 2023 10:00:33 AM
Video communication has evolved exponentially over the past decade. Now, video conference calls on Zoom and FaceTime calls are a part of everyday...
5 min read
AJ Sallis: Dec 15, 2022 2:20:00 PM
According to LinkedIn, 67% of marketers began increasing investments in webinars in 2021. With the recent pandemic causing issues in many business...
3 min read
A Marketing General survey has taken a look at why people join professional associations - the results may surprise you. It turns out that 57% of...
3 min read
Associations should provide their staff with appropriate professional development so they feel valued and can better add value to the association and...
3 min read
An association Learning Management System (LMS) will benefit most associations. The main problem is how to choose one. After all, there are many...